Benefits of the ARL

The ARL is much more than just a packaging label. It offers big benefits – for the environment, for your customers and for your business. 

Do you want to learn more about packaging design, sustainable packaging and the benefits of recycling labels? Visit the resources page to find out more. 

Good for businesses
  • Cut through the recycling label confusion: Feel confident you are providing accurate and transparent recycling information.  
  • Take action on sustainability: Demonstrate your business is serious about sustainability with a tangible, practical commitment.  
  • Drive sales: Half of Australians are more likely to buy products that use the ARL.  
  • Avoid greenwashing: Feel confident you aren’t making false or misleading environmental claims.  
  • Meet supply chain demand: Coles, Woolworths, and ALDI have committed for all Own Brand products to carry the ARL by 2025. 
Good for consumers

Be a sustainability leader in your field with the ARL.  

Research shows that: 

  • Customers love the ARL: 75% of Australians agree the ARL is a great idea and want to see it on all packaging! 
  • Customers value recycling: More than three-quarters of Australians think recycling is the best way they can help the environment. 
  • Customers want more recycling advice: Nearly half of Australians worry they aren't recycling correctly. Customers want more information about how to recycle correctly and packaging is the first place they look for advice.  
  • Customers recycle better with the ARL: Australians recycle more accurately when the ARL is available. 
Good for the environment

Using the ARL on your packaging is one of the simplest ways you can reduce your brand's environmental impact: 

  • Packaging is made from valuable, finite resources. By helping customers put their packaging in the right bin, the ARL ensures packaging materials can be processed into new products. 
  • Correct recycling also reduces the amount of packaging that enters landfills or ends up as litter.  

Working together to get the ARL on-pack.
This project received grant funding from the Australian Government.
Founded by PlanetArk and PREP Design, the ARL program is owned and operated by APCO and is powered by PREP.
In Partnership with: