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Welcome to the ARL Marketplace!
Knowing what can and can't be recycled can be confusing – not only for customers but for businesses too! The Australasian Recycling Label (ARL) is the simple way for Small to Medium-sized Enterprises (SMEs) to provide easy-to-understand packaging recycling information. The ARL Marketplace, launching in early 2023, will be a new and convenient way for SMEs to purchase sustainable packaging that contains the ARL.
Buying your packaging through the ARL Marketplace will:
  • Take the time and headache out of switching to more sustainable packaging.
  • Meet your customers' demand for packaging that can be recycled with clear recycling advice.
  • Give you the tools and knowledge you need to be a sustainable packaging expert.

Ahead of the launch of the Marketplace in 2023, this site will contain a range of free educational tools and resources to help SMEs get ready to make the switch to better packaging.

Register your interest today to stay informed about when the ARL Marketplace is ready for business.

What is the Australasian Recycling Label?

The Australasian Recycling Label (ARL) is the simple way for Small to-Medium sized Enterprises (SMEs) to provide easy-to-understand packaging recycling information. The ARL Marketplace, launching in early 2023, is a new and convenient way for SMEs to purchase packaging that is ready to label with the ARL.

The evidence-based label clearly identifies if an item of packaging belongs in the general waste or the recycling bin, or if it can be recycled - provided the customer follows a simple instruction. It also provides specific instructions for all parts of the packaging, such as the lid, the tray or the wrap.

Hundreds of businesses are already using the ARL on their packaging. This includes supermarkets, retail brands and major Fast-Moving Consumer Goods organisations.

Why include the ARL on your packaging?

Making sustainable changes to your business can be daunting. As an evidenced-based label, the ARL is the easiest way for your business to meet your customers' demand for accurate recycling information. Not only is it good for business, but it's good for consumers and the environment.

Good for businesses

Did you know nearly half of Australians are more likely to buy products that contain the ARL? The ARL is the easiest way your business can meet your customers' demand for accurate recycling instructions. Using the ARL can help to:

  • Demonstrate your business is serious about sustainability with a tangible, practical commitment.
  • Improve your brand reputation and attract new customers.
  • Cut through the confusion and take the headache out of providing correct recycling directions.
  • Join a community of like-minded businesses that are working to reduce the harmful impact of packaging on the environment.

Hear from other businesses that are using the ARL (coming soon).

Good for consumers

Be a brand leader in your field and meet your customers' demand for recycling information with the ARL. Research shows that:

  • Customers value recycling: More than three quarters of Australians consider recycling to be the most obvious way they can help the environment.
  • Customers want more recycling advice: Recycling confusion is still an issue, with close to half of Australians concerned that they aren't recycling correctly. Australians want more information about how to recycle correctly and product packaging is the first place they look for advice.
  • Customers want the ARL: Three quarters of Australians agree the ARL is a great idea and want to see it on all packaging.
  • Customers recycle better with the ARL: Australians are more accurate at recycling materials like soft plastics and aluminum when the ARL is present on-pack.

Learn more about what consumers think of the ARL in the Consumer Insights Report.

Good for the environment

Using the ARL on your packaging is one of the simplest ways you can reduce your brand's environmental impact:

  • Packaging is made from valuable, finite resources. By helping customers put the right packaging in the right bin, the ARL ensures packaging materials are captured and processed into new products.
  • By helping your customers to recycle correctly, it reduces the amount of packaging that enters landfill or ends up as litter in our environment. Recycling correctly also reduces the amount of contamination in the recycling system.
How you can get the ARL on your packaging

The ARL Marketplace will launch in early 2023 and provide a new and convenient way for SMEs to purchase packaging that is ready to label with the ARL.

Step 1
Get ARL-ready (Coming Soon): Download the range of free educational tools and resources on this site to get to know what sustainable packaging means for your business.
Step 2
Register your interest so we can let you know when the Marketplace is ready for business and receive regular communications and resources.
Step 3
Get the ARL on your packaging (From early 2023).
  • Visit the ARL Marketplace
  • Choose from a range of stock packaging items listed by suppliers and distributors that is ready to label with the ARL.
Prefer not to wait for the launch of the ARL Marketplace?
Hundreds of businesses across Australia are already using the ARL on their packaging through membership to APCO and participation in the ARL Program.
Working together to get the ARL on-pack.
This project received grant funding from the Australian Government.
In Partnership with: